Dresner Group Blog

Our technology blogs feature IT tips and best practices for businesses in Columbia, Baltimore, Bel Air and in and about Maryland since 2002.

Lessons to Learn From Lego’s IT Development

Lessons to Learn From Lego’s IT Development

Businesses of all sizes have been able to successfully overcome operational challenges by rethinking and adapting the technology they utilize. Let’s consider a huge example and look at what The Lego Group (as in the building blocks) has done to address some of their technological challenges with improved solutions—as well as how your business can do the same.

The Lego Group’s Situation

Sharing their story at the AWS re:Invent virtual conference, The Lego Group revealed that their online presence and its Direct Shopper Technology team was encountering issues… particularly when their traffic was spiking during sales events and product launches, reaching levels 9.5 times what was typical and with a 200-fold increase in transactions. Back in 2017, the release of the largest building set to date (the Star Wars™ Ultimate Collector Series Millennium Falcon™ set, with 7541 pieces) and the resulting traffic on launch day effectively shut down the back-end of their website and overwhelmed the sales tax functionality that called back to their on-premise infrastructure.

This made it so that visitors would only see the website’s maintenance page.

This event proved to the company that some changes had to be made, as their growth simply couldn’t be supported through their on-premise solutions and the limited scalability they could offer. Furthermore, making these changes could allow the company to focus more on their customers’ experience on the website, rather than focusing on basic upkeep, while also giving them the resources to adapt to such demand spikes and capitalize on innovation.

Lego’s Growth Trajectory

Lego began their transition to cloud services in 2018 with the migration of their sales tax calculator and three additional processing services. Ten months later, the company had a serverless platform that was capable of everything its on-premise infrastructure could do, and soon after, the cloud had overtaken their on-premise capabilities with new records being established each month.

As of July of 2019, The Lego Group has been able to triple the number of engineers under their employ through remote operations and adopt 36 more serverless services, utilizing automation and monitoring to ensure that issues could be identified and addressed promptly. This approach has also allowed Lego to shift their attention from maintenance to developing new features that will help to further improve their service and the customer experience that results from it.

What Does this Have to Do With You?

While admittedly scaled up considerably, Lego’s transition to the cloud serves as an effective case study for any business that is experiencing IT challenges, as it demonstrates how much a company can grow and innovate by simply taking advantage of the technology that is available.

The best part is that this is the case for businesses of effectively any size—from a consumer retail and manufacturing giant such as The Lego Group to the small mom-and-pop shops who sell the construction sets that Lego produces. Of course, these capabilities also expand outside of the retail industry, with the potential to benefit a company that operates in effectively any vertical where its operations are concerned.

Dresner Group is here to help you put the technology that can benefit your business into place, ensuring that any operational issues are addressed and that all opportunities are embraced. To find out more about the solutions we use to accomplish this, make sure you reach out to us by calling (410) 531-6727.

Stay Informed

When you subscribe to the blog, we will send you an e-mail when there are new updates on the site so you wouldn't miss them.

Hey You… Update Your Google Password, Right Now!
Tip of the Week: Essential Information Technology ...


No comments made yet. Be the first to submit a comment
Already Registered? Login Here
Sunday, 14 April 2024

Captcha Image

Client Service Login

Latest News & Events

Columbia, MD - Dresner Group is proud to announce its sponsorship of the upcoming ABC Joint Tech Summit, a premier event hosted by the four local chapters of the Associated Builders and Contractors (ABC). The summit, spanning two days, will be held o...

Contact Us

Learn more about what Dresner Group can do for your business.

Copyright Dresner Group. All Rights Reserved.