While it can be too easy to assume that specialized software, like customer relationship management (CRM) software is reserved exclusively for massive companies, there are a lot of benefits that small businesses can see from using it. Let’s take a look at some of these benefits now.

The BARCS Pawject Runway has been canceled. In the meantime, we would encourage everyone to abide by the CDC's recommendations to help mitigate the spread of the COVID-19 virus.

Previously, we briefly looked at social media and how it interacts with the individual and business. This week, we take a deeper dive and examine how social media can drive traffic to your site and be used to promote your business. Social media is the prime method of online interaction with customers, but one that is often underdeveloped.